SEO for Thai Websites — Getting Google to Find, Understand and Choose Your Pages
The three stages every page passes through before it can appear in results — crawling, indexing, serving — the SEO beliefs Google itself says are false, and how to use Search Console to tell why a site is not showing up.
Contents
- 01 How Google works, and what Search Console tells you The three stages every page passes through before it can appear in results — crawling, indexing, serving — the SEO beliefs Google itself says are false, and how to use Search Console to tell why a site is not showing up.
- 02 Getting the right pages crawled and indexed: robots.txt, noindex, canonical, sitemaps and internal links Each tool does a different job, and the wrong one does the opposite of what you want: robots.txt does not keep pages out of Google, noindex only works if Google can read it, canonical is a hint, and links hidden in a collapsed <details> are still followed.
- 03 On-page SEO for Thai: titles, descriptions, URLs, headings and images Write titles and descriptions with the words Thai searchers really type, why Google rewrites titles, how Thai URLs should be encoded, and what not to spend time on — word counts and heading order.
- 04 Structured data and sharing: JSON-LD, Open Graph and share cards that actually show Tell Google whether a page is an article, a shop or an organisation with JSON-LD; tell Facebook, LINE and X how to draw the card with Open Graph. Image-size rules, what Google no longer shows, and the lesson of a share image that never existed.
- 05 Bilingual sites and measuring: hreflang, Search Console and targets you can hit Make the Thai and English versions of a page point at each other correctly, the traps that make Google ignore the whole set, how to read the Performance report to know what to fix, and how to pick searches a small site can win.
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