AI and SEO — Using AI Well, and Understanding AI Search
Writing with AI is allowed, and it neither helps nor hurts by itself. Google looks at purpose and value. This chapter covers the scaled content abuse policy, the Who, How and Why questions, and telling readers that AI was used.
Contents
- 01 What Google thinks of AI-written content Writing with AI is allowed, and it neither helps nor hurts by itself. Google looks at purpose and value. This chapter covers the scaled content abuse policy, the Who, How and Why questions, and telling readers that AI was used.
- 02 Where AI genuinely helps with SEO, and where it makes things up AI is good at drafting titles, descriptions, structured data and summaries of your Search Console data, but do not trust the numbers, quotes or Google rules it gives you unchecked. With the lessons this site learned from information that sounded right and was wrong.
- 03 An AI writing system you can trust: start from facts, check, and let a person decide Have AI write from a table of sourced facts, not from its memory; put in checks that need no AI to judge; have someone other than the writer review; and tell readers truthfully how it was done. With how KoishiAI's system works and where it has gone wrong.
- 04 AI search: AI Overviews, ChatGPT, AI crawlers, and what you can control No special files or markup are needed for AI Overviews; the new Search Console switch from 31 August 2026; what each OpenAI, Anthropic and Perplexity bot does; how to appear in AI search without being used for training; and the truth about llms.txt.
- 05 Measuring AI search, and the risks to watch Which Search Console report shows visitors from AI Overviews, how to see visitors from ChatGPT in Google Analytics, and a list of the risks of using AI for SEO, from scaled content abuse to blocking the wrong bot.
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